Donor Network West and AMAT Team Up to Celebrate Black History Month
(San Ramon, CA) February 6, 2018 – Donor Network West, the organ and tissue recovery organization for northern California and Nevada has joined forces with the Association for Multicultural Affairs in Transplantation (AMAT) to deliver a viral message of action, awareness and cultural pride throughout February in commemoration of Black History Month.
This social media campaign, themed Unsung Heroes, creates a platform for showcasing African American change agents whose support of the #DonateLife mission is translating into increased community engagement and advocacy in the African American community. During February, Donate Life organizations have a unique opportunity to recognize the stellar and steadfast community of industry partners, influencers, and supporters who are advancing the collective effort to increase the number of registered African American organ and tissue donors.
“More than half of African Americans who became donors in Donor Network West’s service area of 40 counties last year had registered on official donor registries. This is indicative of a generous community that recognizes organ and tissue donation as a way to save and heal lives,” says Cindy Siljestrom, CEO of Donor Network West.
In recognition of Black History Month, Donor Network West featured the story of Clarence Stanton of Oakland in a video posted on its website and social media platforms. Clarence is waiting for a kidney and is an advocate for donation education. He has spoken at different forums in his surrounding community, including wellness and transplant centers. He also owns a medical transportation services company and encourages those who are on dialysis and waiting for transplants to not give up. “Each day that I’m blessed to get up, I see that as a good day. If you give truly from the heart it comes back to you,” says Clarence.
“This year’s social media campaign pays homage to the countless African American Donate Life champions whose efforts allow us to do our best work,” says Maria Veve, president of AMAT. “As we relish in the growing number of African Americans who are answering the call of becoming registered organ, eye and tissue donors, it is imperative that we take time out to salute the unsung heroes whose efforts are being realized with more lives saved and healed.”
This month, supporters of the #AMATBlackHistoryMonth campaign are encouraged to tag photos of their African American unsung heroes and share them with their followers as well as AMAT and Donate Life organizations.
1,036 African Americans await a life-saving organ transplant in northern California and Nevada. One organ donor can save the lives of up to eight people and a tissue donor can heal more than 75 others. Anyone can register as a donor at DonorNetworkWest.org or at the DMV.
About Donor Network West
Donor Network West saves and heals lives by facilitating organ and tissue recovery for transplantation. The organization was established in 1987, and is an official Donate Life organization accredited by the Association of Organ Procurement Organizations (AOPO) and the American Association of Tissue Banks (AATB). Federally designated to serve 40 counties in northern California and Nevada, Donor Network West partners with the Department of Motor Vehicles and the state-authorized donor registries. For information, visit DonorNetworkWest.org and find us on social media: @mydnwest
About the Association for Multicultural Affairs in Transplantation
AMAT was established in 1992 to address the increasing need for organ and tissue donors in the multicultural communities while simultaneously offering support, shared expertise and professional development opportunities for its members as they save and heal lives. AMAT is a self-sustaining, self-governed organization operating solely on voluntary contributions from individuals, corporations, and other affiliated organizations. For more information, visit: www.AMAT1.org.